Warwickshire UK Singer-Songwriter Loveday Drops Her Next Single "Superficial Life"
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The 20-year-old singer, songwriter and producer from Warwickshire has already turned heads with previous records “Close”, “To You”, “Breathless” & her “Temporal Experiment, No.1” EP - with BBC Music Introducing Coventry & Warwickshire naming her as their 'Artist of the Month' earlier this year. Loveday has also received radio support from the likes of Jamz Supernova (BBC Radio 1Xtra) & BBC 6Music's Tom Robinson.
Speaking on “Superficial Life”, Loveday cites "When making Superficial Life, I wanted to go for something completely different. I have changed so much as a person over the last year and wanted my music to express that progression and growth that I have experienced entering my 20’s. The song is about where I was at a few years ago, I was going out to clubs twice a week for months on end before I turned 18. At that time I was struggling with that the question that teenagers ask themselves time and time again: ‘WHO AM I?!?’. I really had no idea, but one day I realised that even though its important to have fun, there was so much more to me than going out and getting legless every week and dumbing myself down. I explain in the song that there was pretty much zero emotional support going on between me and the people I was surrounding myself with, there was never really an in-depth conversation, and I didn’t realise the effects that had on me until I’d removed myself from the situation."
An unusual blend of electronic funk/drum and bass, Loveday combines the genres resulting in a beautiful unlikely pairing; the electronic funk representing the mellow part of her personality & drum and bass highlighting her wilder side.
To coincide with the release of the single, Loveday will appear on Channel 5's The Gadget Show whereby she competed against a deep fake (the gadget) to see who could perform “House of the Rising Sun” to the highest standard. The judge, a senior staff writer at NME, concluded that Loveday beat the gadget.
Listen to Loveday’s new single “Superficial Life” now, stream it on your preferred music service and connect with her on her social media.